研究彙報第七十二期 ， Page 55- 61，出版時間：2001- 9， 詳細內容

　　The marketing channel of table grape in Taichung area appears to be very diversified. The marketing channels of 100 grape producers showed that local shipper is the major channel for producers (40.04%) in Hsinyi town, the percentage is the highest (86.58%). The second is by commission men (32.96%). In Hsinshe town, 59.68% of the grape is through this channel. The third one is by direct sale. In Tatsuen, up to 34.44% of the grape is sold by direct sale. The fourth one is through the joint marketing channel system running by farmers’ association or cooperative, which occupied 5.03%. For others, it was sold to the supermarket, retailer and wholesale market by 2.78%, 2.14% and 1.74% respectively. The remaining 2.87% of grape is offered to the relatives and friends as gift or by food processing. The most expensive fee among various channels is through supermarket. It costs 13.52 NT per kg for shipping and marketing. The cheapest is 4.75 NT per kg by local shipper. However, grape farmers found that the best profit is obtained through supermarket and direct sale, in which the net income are 84.82 NT per kg and 83.43 NT per kg, respectively.

Key words: table grape, marketing channel, Kyoho grape.