In the absence of information on the attitude and verdict of grape growers for establishing the regional common brand, we investigated and analyzed the grape brands in Taichung area, which were feasible and adoptable for the Grape Production and Marketing Team. Four farmers' organizations in Nanton County, such as Hsinyi, Suilee, Chichih, and Chusan, have already joined the system of applying National Agricultural Brand for their grape product. Several teams in each town have joined this system so that their agricultural product can be directly marketed to Taipei Fruit and Vegetable Auction Market. Due to the limited quantity of grape, the brand name is not popular to other areas. However, grapes are still marketed with team or farm brand in Tatsuen, Chihu, and Pushin town in Changhua area. It indicated that growers are highly interested in the application of regional brand. However, in view of the tendency of jointing the regional brand, the establishment of common brand is not obviously popular. It revealed that if the guarantee prices policy could be carried out by the government, more attraction would cause more members to join this system. The benefit of grape growers of the production and marketing team will be become well. Most of grape growers prefer to design a mark to represent the symbol of township level. Most brands were designed and supervised by experts. The favorite colors of logo revealed on brand were green, red, blue, and purple or mixture. The size of logo should be larger than the size of 10 NT coin but the character style of logo is of inconsistency. In general, it is considered that growers applying common brand can make the team more popularity and bring a great benefit.

Key words: grape, production and marketing team, regional joint brand.