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Agricultural Management Research
- 2023 survey on the overview of value-added sampling and promotion of agricultural products in the central region and discussion on key factors for setting up primary processing plants. Most of the respondents expressed a high degree of willingness to participate. In addition, the key factors for success mainly revolve around a comprehensive understanding of all aspects of the production to sales process. After solving the problem, you can then invest in the primary processing field.
- A 2022 survey on the introduction and use of digital tools by small, medium and micro agricultural operators. Digital marketing tools are the priority needs of small-scale agricultural operators. Most applicants mainly focus on multiple digital marketing solutions and are quite satisfied after the introduction and use.
- Analyze and apply important performance analysis in 2021 to evaluate farmers' demand for the production and marketing capabilities of primary processed agricultural products - taking the central region as an example, farmers' agricultural product processing and sampling capabilities are the highest in the production management ability aspect, and the lowest in the inspection and packaging management ability aspect. , showing that self-awareness of management capabilities in various aspects still needs to be improved.
- A 2020 survey of the impact of the new coronavirus (Covid-19) epidemic on the production and sales of oncidium cut flowers in the central region showed that after the epidemic, most flower farmers still maintained a conservative attitude towards the export of oncidium, maintaining or reducing the cultivation area to stabilize external sales prices. , flower farmers with scale economies still have the ability to obtain profits based on quantity and price.
- In 2019, the young farmers in the vegetable industry in the central region were analyzed. According to the analysis results of the management questionnaire, they can be divided into three groups: conservative, proactive and stable. Active respondents have a higher degree of risk tolerance in most aspects, followed by conservative respondents, while conservative respondents have a relatively low degree of risk tolerance.
- A 2019 survey of cabbage farmers’ willingness to participate in planting registration showed that most farmers said they had never heard of or did not understand it, and said that planting registration would be of little help in improving the imbalance of the industrial structure. Correct information has reference value for farmers’ planting choices and industry regulation. It is recommended that policy implementation should be implemented, policy promotion should be continuously strengthened, and promotion should be strengthened through township offices, farmers’ associations, etc., or promotion should be carried out in nurseries or Quantity monitoring can also provide more objective data through aerial photography monitoring in the future. When the over-cropping warning light is on, incentives should be strengthened to convert to other crops or left fallow, or local governments should be rewarded for cooperating with the transfer of contracts to produce regional specialties.
- A 2019 survey of cabbage farmers’ willingness to switch to broccoli cultivation showed that 79.4% of farmers were not willing to switch to broccoli cultivation. The main reasons were due to the lack of planting experience and the collection fees. It is recommended that if we want to encourage cabbage farmers to switch to green vegetables, supporting guidance measures should be provided, including holding cultivation technology lectures, observation meetings, contract information sessions, so that farmers can understand broccoli planting technology, contract specifications, prices, etc., so as to improve farmers' Willingness to switch to farming; strengthen pesticide management to improve seedling survival rate and avoid pesticide residues after planting; introduce or breed diversified varieties to reduce the labor-intensive problems of yellowing and thinning buds; strengthen fertilization management to ensure consistent maturity for easier harvesting ;Improving post-harvest collection and icing to enhance preservation, etc., to increase farmers’ willingness to switch to other crops.
- A 2018 survey on the characteristics of the red dragon fruit industry in the central region showed that some farmers have problems such as small production area, high production costs, too many varieties, consistent fruit thinning principles, and farmers grading by themselves. However, most farmers expressed their hope to establish regions. Joint marketing of brands responds to the lack of integration mechanism expressed by the export supply side. In addition to technical guidance, the integration of domestic and foreign sales supply sides should also be strengthened. It is recommended to establish a regional red dragon fruit production and marketing guidance platform, which will unify the cooperation with domestic distributors or foreign distributors. Traders contact and guide farmers under their jurisdiction to carry out standardized production, and establish a collection and processing site to reduce the loss of collection and transportation. At the same time, researchers from agricultural trial improvement sites are introduced for joint guidance, and regional platforms can also communicate with each other or Joint supply, jointly create the value of scale and standardized production.
- In 2017, the characteristics of the rice and wheat industries in the central region were investigated, and logistic regression was used to explore the willingness of rice farmers to participate in direct payment policies. The results showed that those with larger farmland areas and those who paid public grain were less supportive of direct payments, while those who participated in production and marketing zones were more supportive of direct payments. The payment shows that in addition to improving quality, special production and marketing zones can also reduce reliance on public grain purchases. In terms of wheat, the wheat cultivation area in the central region is small and is easily affected by birds and natural disasters, resulting in unstable income. In addition to advising farmers to expand the area and prepare land for cultivation to improve yield and quality, farmers are advised to breed and develop medium-gluten flour varieties and products in line with market demand. At the same time, we will cooperate with local image marketing and promotion to expand the differentiation of the domestic wheat market to increase the income of farmers.
- A 2017 survey on the management capabilities and cost-benefit analysis of young farmers in the central region showed that 60% of them had land size of 21 or more, but most of them were leased farmland, and the largest number of manpower allocations was temporary workers (48.8%). In terms of technology, 73.3% of the Youth Farmers' Associations participated in professional training provided by improvement farms (agricultural testing institutes), farmers' associations, county and city governments, China Productivity Center and related units. In terms of funding, 33.3% of young farmers applied for loans and facility (equipment) subsidies. In terms of cost-effectiveness, the average profit of E Qingnong was the highest at 85,375 yuan/metric ton, followed by B Qingnong at 29,615 yuan/metric ton. The reason may be related to the fact that the two Qingnong cultivated small tomatoes in facilities, had appropriate production management, and operated marketing channels. related to success. The 15 top 100 young farmers play an important role in the regional youth farmer exchange platform and production and marketing classes. It is recommended that in the future, through the exchange and interaction between the top 100 and local young farmers, they can grow together, help each other and cooperate, and create a dynamic new agriculture with management innovation.
- A survey on the current structure of the guava industry in the central region in 2016 showed that the main production areas include small production area, low certification ratio, concentrated production period, etc.; the manpower aspect includes old farmers, lack of workers, poor organization and operation of production and marketing teams, etc.; the sales aspect Traffickers are the main ones and the grading ratio is low. Among them, aging manpower is the main problem. It is recommended to improve the collection system, use convenience and high prices to consolidate farmers, and provide guidance on class organization and operation, introduce safety certification, and improve brand management and channel expansion. , using sales feedback to improve the production cycle and enhance the existing production and marketing structure, so as to increase the profits of farmers, attract young farmers to return to the industry, and gradually improve the problem of aging manpower. In addition, the experimental unit focuses on developing labor-saving machinery and transforming it from a single point to a Group counseling can further improve the effectiveness of counseling.
- In 2016, a survey on the current business situation of young farmers in the rice industry in the central region was analyzed. It was concluded that the young farmers interviewed were positive, optimistic and adventurous in their personal aspects. The support of family members and young farmer partners is important in this aspect. Factors; In terms of resources, the interviewed youth farmers' entrepreneurship resources are mainly human resources and physical resources, and the acquisition and channels of agricultural professional knowledge are mainly from farmers' colleges, local youth farmers' associations and schools. In terms of opportunities, we will provide customized services based on market demand and gradually transform our production and sales history and organic cultivation in response to the food safety crisis. In the ranking of key success factors, the interviewed young farmers believe that production and marketing aspects are the most critical.
- In 2015, we surveyed and analyzed the production costs of 30 rice and tomato farmers. We planted Taichung Indica No. 10 in a small area, covering an area of 0.85 hectares, and the farmers earned a profit of 733,364 yuan. We planted Taichung No. 9 and Taichung 194 in large areas. No. 2, covering an area of 12 hectares, and the farmer’s profit was 2,379,440 yuan. The optimal scale of tomatoes is that for large-fruited tomatoes, 0.12 hectares are planted in one phase, and the farmer’s profit is 348,393 yuan; for small-fruited tomatoes, 0.58 hectares are planted in one phase, and the farmer’s profit is 1,999,379 yuan.
- In 2015, a survey was conducted on the local consumption model of garlic production in the central region. It was found that most of the sales channels after garlic production are sold to traffickers. Garlic farmers use local production and consumption models at farmers' markets or directly sell to supermarkets and consumers. For the sales method, it is recommended to organize exhibitions and sales activities in conjunction with seasonal farmers' markets to increase the number of consumers. In terms of product safety, it is recommended to strengthen the agricultural product safety inspection and certification system to ensure consumer food safety.
- In 2015, a study was conducted on the factors that influence the vertical integration of the supply chain on the business model of young farmers in the grape industry. The empirical results show that the current agricultural policy and related verification aspects are the most critical. The top five influencing factors are: government incentives and innovation. Application and knowledge integration capabilities, financing capabilities, formulation of relevant laws and regulations, and process quality and cost control capabilities.
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